NetSuite’s SuiteCommerce platform, combined with their Google Tag Manager Editor SuiteApp (previously the GTM Editor Bundle), provides a robust solution for e-commerce tracking. The SuiteApp installs the necessary GTM tags, variables, and triggers to track e-commerce performance in Google Analytics 4 (GA4).
The Issue: Page View Undercounting in GA4
Our work with several SuiteCommerce clients has identified a recurring issue: page views are often undercounted in SuiteCommerce’s implementation in GA4.
This happens because:
- SuiteCommerce labels the page view event as “Page View” (capitalized with a space).
- GA4 requires the event to be named
page_view(lowercase with an underscore). Note: SuiteCommerce is a single-page app.
As a result, your page views appear as Page View in the Events tab in GA4, but the associated page views don’t appear in the views or page views columns in standard reports. This leads to incomplete data in your reports.
Why Accurate Page View Tracking Matters
Accurate page view tracking is essential for understanding user behavior across your site. Without it, your performance metrics may not reflect the true activity on your site, potentially leading to misinformed decisions about your website’s performance and user engagement.
Next Steps
We recommend reporting the bug directly to NetSuite if you’re having this issue. For additional support in resolving the issue or optimizing your GA4 tracking setup, please contact us at Garrett Digital.
We specialize in ensuring your analytics deliver the complete, actionable data you need to make informed decisions.
